What is the difference between WhatsApp and Whatsapp Business? The API is designed for support teams that are scaling and have outgrown the WhatsApp Business inbox, which we’ll discuss later in this guide. WhatsApp Business has an Application Programming Interface (API) for enterprise, commercial, and larger SMB teams managing more customer requests. Accordingly, the WhatsApp for Business app can be used on a single device-perfect for a hustling entrepreneur who is just starting to build their business. The WhatsApp Business App was built for small business owners who experience a nominal amount of support requests-enough to keep the owner busy but not enough to hire a customer service team. WhatsApp offers an app and/or API to companies looking to communicate with customers on the WhatsApp platform, both of which are often referred to as WhatsApp Business. Frequently asked questions on WhatsApp for Business.WhatsApp Business integration with Zendesk.What are some limitations of the WhatsApp Business app?.What features does WhatsApp Business have?.

What are the benefits of WhatsApp Business?.

In this guide, we’ll help you gain a solid understanding of WhatsApp for Business, the WhatsApp Business API, how to build a WhatsApp chatbot, and finally, how to integrate it with Zendesk. (For the uninitiated, asynchronous means that participants can stop and re-start a conversation when it’s convenient, as opposed to live chat.) Yet for companies just dipping their toes into the messaging waters, adopting WhatsApp comes with a host of questions. It’s a must-have for companies that understand just how important asynchronous messaging will be in the future. It makes sense then that WhatsApp is the most popular messaging app used by companies.

It might be easy to discount this as a pandemic blip, but consider this: 55 percent of the app’s users fall into the coveted 18-35 age bracket, and messaging channels increasingly have the highest rates of customer satisfaction. Here’s an eye-opening fact: according to Zendesk’s 2021 Customer Experience Trends report, the number of support tickets on WhatsApp rose by 101 percent in 2020.

A complete guide to WhatsApp for Business

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